How We Turned Customer Video Testimonials Into a Trust-Building Sales Tool
A real-world look at how video testimonials, YouTube, website design and A/B testing helped buyers choose agricultural and concrete suppliers.
NMR1 / Ideas in practice
Good ideas. Real-world work.
Behind every useful digital experience is a better question. Ten stories about the research, experiments, and custom software that helped businesses move forward.
Articles & case studies01 — 10
We Reuse Experience, Not Templates: How Custom Solutions Evolve
See how our studio applies proven ideas, A/B testing and reusable systems without giving different businesses the same website or software.
From Cake Recipes to Shopping Carts: A More Useful Online Store
How a confectionery store used shoppable recipes, ingredient tables, optional equipment and package guidance to make buying easier.
From Backyard Barbecues to Road Construction: Finding Buyers Where Competitors Weren't Looking
A concrete manufacturer reached homeowners and infrastructure buyers through unexpected contextual search themes and a better website experience.
Beyond a New Design: Rebuilding a Concrete Manufacturer's Website Around Buyers
How a concrete products supplier improved search, photography, speed and product discovery with a purpose-built website.
One Landing Page, Many Relevant Conversations: Personalization from Search Context
How we personalized landing pages using campaign parameters, product synonyms and location context without creating hundreds of separate pages.
Small Search Phrases, Big Business: Our Long-Tail Advertising Approach
How careful keyword research, synonyms, automation and sales analytics helped us find valuable long-tail PPC opportunities.
Why We Built Our Own Website Engine—and When That Makes Sense
A practical story about moving beyond generic CMS setups for speed, search, security control and specialized business workflows.
Hire Three More People—or Fix the Lead Process? A CRM Case Study
A real case about replacing missed email inquiries with a structured CRM workflow, follow-ups and a more efficient hiring plan.
When Marketing Outgrew the Factory: A Demand-Generation Case Study
A food-industry supplier's search campaigns created a surge in orders, leading to staged advertising, three-shift operations and expanded capacity.